Red Bull Energy Drink ( Krating Daeng ) - 1273 Words

Red Bull energy drink ( Krating daeng) is original start of 1966 in Thailand, its products are often night shift works, long distance shipping driving or runner athletes to use refreshing and medicine. Dietrich Mateschits founded Red Bull in the mid 1980’s and he changes the ingredient for Western Counties. In 1987, on April first, the first new Red Bull Energy Drink launch sold in Austria. Nowadays, Red Bull is popular in more than one hundred and sixty-nine countries. The World’s most valuable brand # 76 brand value $7.2 billion dollars. Top market included Turkey (+33%), India (+32%), South Africa (+31%) and Russia(+18%). According to Red Bull Official Website a total of 5.957 billion cans of Red Bull sold in the world in 2015 and currently influence the energy drink market with more than 40 per cent market share in the world. There are many reasons for this success , grown in the market for example Red Bull product taste, innovation ,image, association sport and pa ckaging .The company’s profess that Red Bull will â€Å"giving wings to people and ideas† suggests that buying of their product will provide more energy and better than before to keep people body going strong. In this essay applying each of the product/market expansion gird strategies-market penetration, market development, product development and diversification will be analysed. Red Bull market penetrations are focused on product design, advertising, pricing and distribution. The major ingredients of Red BullShow MoreRelatedRed Bull is an energy drink sold by Austrian company Red Bull GmbH, it was created in 1987.600 Words   |  3 PagesRed Bull is an energy drink sold by Austrian company Red Bull GmbH, it was created in 1987. Encouraged by useful drinks from the Far East, Dietrich Mateschitz established the energy drink company Red Bull. Red Bull was sold for the very first time in its home market Austria on April 1, 1987. Red Bull is solely produced in Austria and exported worldwide. Red Bull was made for moments of increased physical and mental stress and improves stamina, readiness, focus, and reaction speed. The Red Bull companyRead MoreA Globalization Strategy Global, Multinational and International strategies aggregated together as900 Words   |  4 Pagesmarket. Red Bull is an energy drink that originated from Thailand but was sold for the very first time in its home market Austria on April 1,1987. Austrian entrepreneur Dietrich Mateschitz invented the formula of Red Bull energy drink. The nomenclature of Red Bull energy drink was derived from Thailands pre-existing energy drink named Krating Daeng where Krating stands for Bison and Daeng stands for Red, hence the nomenclature of Red Bull was extracted from Thai name Krating Daeng. 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Dietrich Mateschitz took the energy drink concept of Krating Daeng in Thailand and broadened it usage by also marketing Red Bull as a sports drink, functional drink, and nutritious drink. Their success was also stemmed fromRead MoreIt Gives You Wings. Jose Chavez Cordova2384 Words   |  10 Pagesstudents (including myself) prefer a drink that will keep you alert and focused for the long run. Introduced in the late 1900s, energy drinks have been the answer to people needing an extra burst of energy. Becoming increasing popular over the last few years, energy drinks appeal to the younger generation and those who feel like a kid at heart. They also appeal to college students, truck drivers, extreme athletes from all over th e world and party animals. Yes, energy drinks have become increasingly popularRead MorePr of Red Bull1789 Words   |  8 Pages| RED BULL | Public Relations | ACKNOWLEDGEMENT * Arpan Gudkha- 14 * Akash Khetan – 19 * Lekh Bhatia – 22 * Neeraj Rengarajan – 27 * Rajat Hegde - 29 * Naren Mansukhani – 57 | We would like to thank our Professor Christine Dlima for this opportunity to put to test the theory we have been studying at college, and to go out into the real world and see how things work, for ourselves. We would like to greatly thank Mr Rohan Vyavaharkar(Head of Communications-RedRead MoreRed Bull - promotional mix1231 Words   |  5 PagesDescribe the promotional mix used by red bull Red bull was originally established in Thailand in 1962 under the name Krating Daeng, Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3,900 worldwide. It recorded a turnover of $2.6 billion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international forayRead MoreRed Bull Marketing2204 Words   |  9 Pagesintroduction, Red Bull will be targeting the growing economy of Venezuela. After a few years of recession, the Venezuelan economic structure seems to be turning around based on the rising petroleum prices. The goal is to introduce the Red Bull energy drink to Venezuela’s growing, youthful population. Red bull is an internationally popular energy drink that is intended to taste like mixed berries. Red Bull is packaged in a slim aluminum blue and silver container with two red bulls as the logo.Read MoreCoca Cola Paper1288 Words   |  6 Pagesalmost unstoppable international power house. Cola-Cola is a globally known company that has produce and sold beverage specifically for certain regions such as Bonaqua sparkling water for the Europe region, Georgia ready to drink coffee in Japan, and Hugo fruit and mile protein drinks in Latin America. Coca-Cola is indeed one of the world’s largest and vast developing beverage companies. In this case study analysis I will evaluate Coca-Cola industry competition, macro-environmental strategies, successRead MoreRed Bull1644 Words   |  7 PagesWhat is their field of operation? Red Bull operate within the energy drinks sector of the soft drinks market. The product is an example of a functional drink. Functional foods respond to consumer interest in well-being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in